Key events in The Polo Agency Calendar for 2010 that are available to commercial partners:
• April –The
Polo Agency pre-season party in London
• May – The
Polo Agency Silver Cup at Coworth Park
• May – The
Audi Polo Awards in London in association with PoloFix
• June – The
Queen’s Cup, Guards Polo Club
• July – Polo
in the Park at The Hurlingham Club, London
• July – The
Westbury Shield at Coworth Park in association with PoloFix
• July – The
Cartier International at Guards Polo Club
• Sept– The
Quintessentially Polo Day
• Sept– The
Polo Agency Shield
Click on any of the above for more information. For associated costs and
fees please contact us directly on 0207 930 7002 or email us at:
info@thepoloagency.co.uk
Pre-Season
Party
Through its links with Cartier, The Polo Agency has long been associated
with organising the pre-Cartier polo party and has a proven formula for
successfully bringing the polo community together with commercial sponsors.
So when better to do this than at the start of the season. The evening
party is being staged at a private club in the heart of London and will
be an invitation only glamorous occasion for players, the polo community,
high net worth individuals and guests of sponsors. It presents an early
opportunity for a strictly limited number of sponsors to showcase their
products close up with maximum discretion and allows each sponsor to entertain
a number of guests in a relaxed and informal setting.
The
Polo Agency Silver Cup
This exclusive ‘invitation only’ private polo
day is being held at Coworth Park, Sunningdale in May at the start of
the season for some 300 guests. Our very own Henry Brett, (former Captain
of the England team) will be selecting the most exciting medium goal players
for the match. Title Sponsorship includes naming rights to the event,
sponsorship of a team and 100 guest invitations. It presents an ideal
platform for a commercial partner seeking to establish their own event
rather than buy into an existing one. In addition to the Headline Sponsorship,
other category specific sponsorship opportunities are also available.
The
Audi Polo Awards
These are the Oscars for the Polo world in the northern hemisphere.
Held in the early part of the season, this black-tie ‘not to be
missed’ event is for all those involved in the polo community and
is an opportunity to meet and mix with key people within the industry.
Sponsorship of individual awards with naming rights is on a category exclusive
basis. Sponsorship of individual awards also includes a table for ten
guests and an opportunity to showcase your brand.
Polo
in the Park
Now in its second year, Polo in the Park is the first and only major polo
tournament to be staged in Central London since 1939. Launched in 2009
at The Hurlingham Club, one of London’s most exclusive private members
clubs, teams representing New York, London, Buenos Aires and Moscow competed
in front of sell-out audiences totalling in excess of 25,000 spectators
over the three-day event. The event is destined to become a unique part
of the polo calendar and the opportunity exists to come in at ground level.
A number of sponsorship packages exist including that of Title Sponsor,
where a long-term partner is being sought.
The
Queen’s Cup
The Queen’s Cup is the largest European open polo tournament
in the polo calendar and held every year at Guards Polo Club, Europe’s
largest Polo Club. It is regularly attended by Her Majesty The Queen and
Prince Phillip and in 2010 The Queens’ Cup celebrates its 50th anniversary.
Played in June, this is the most significant tournament of its kind and
currently, is without a major headline sponsor. Therefore, the rare opportunity
exists for the right partner to enter at the highest level and benefit
from an established and proven event that has boasted an audience in excess
of 8000 high net worth individuals, and is most likely to be attended
by Her Majesty The Queen on Finals day. The partnership package is considerable.
The
Westbury Shield
This is the third year of a rare event indeed. The tournament
offers sponsors an association with Royalty, at an exclusive private polo
club near London during June. You will be among a select party of some
of the world’s most influential, rich and successful businessmen
and patrons and be included in the presentation team to the two Princes.
Several partnership opportunities exist from sponsoring the ‘Most
Valuable Player’ to the Associate Partner of the event. In 2009
the day raised in excess of £50,000 for the Princes’ Charitable
Trusts, which further enhances its standing within Royal circles.
The
Cartier International
This is the premier one-off polo event of the season, in
its 26th year and held at Guards Polo Club during the last Sunday of July.
For any sponsor wishing to gain maximum public exposure, this is one of
the key days with which to be associated. Sponsorship of a team gives
branding and PR exposure together with a significant hospitality package.
The morning game sees two teams battle it out for the Golden Jubilee Trophy.
The Prince of Wales Team is seeking a new sponsor for the day. Having
worked closely with Guards Polo Club for the past ten years, The Polo
Agency is well placed to discuss and advise on the available sponsorship
packages.
Quintessentially
Polo
First introduced in 2007 by The Polo Agency, this annual event will take
place at Coworth Park in September 2010.
Quintessentially is the global luxury lifestyle group, which assists members
to access the very best of everything, making this a unique partnership
opportunity. Guests will be drawn from Quintessentially members, the exclusive
Polo Agency database and those invited by chosen partners.
Title Sponsorship for the commercial partner in association with Quintessentially
includes invitations for up to 100 guests, all the usual ancillary benefits
and additional publicity within and to Quintessentially members through
their website and magazine.
The
Polo Agency Shield
This new end-of-season private day gives the selected Headline
Partner the opportunity to mould an event to meet their specific objectives.
The Polo Agency will manage all aspects of the programme and make available
its considerable resources and exclusive database. A maximum of 300 guests
will be entertained in a relaxed and stylish manner with 100 of these
being guests of the main sponsor. The all-inclusive fee for Headline Sponsorship
is available at £60k. Other opportunities exist such as Team Sponsorship
and Best Playing Pony, which provide alternative discreet entertainment
packages.
To discuss the cost of sponsorship for each of the events please contact us on: 0207 930 7002
If you would like any further information
on any of the events please email us at:
info@thepoloagency.co.uk
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