For suitable companies there are opportunities to sponsor the best players in the sport. Gibson came into the sport four years ago and as well as being a team sponsor at Cartier International, now also sponsors 'best playing pony' at Cartier Dubai. An individual Player Sponsorship can offer continuous brand exposure through participation at each international event and major tournament. Depending upon the requirements of each party, the association may include brand promotion on clothing and equipment, as well as appearances in press campaigns and exploitation of other media opportunities.

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