| Key events
in The Polo Agency Calendar for 2010 that are available to commercial
partners:
• April –The
Polo Agency pre-season party in London
• May – The
Polo Agency Silver Cup at Coworth Park (tbc)
• May – The
Audi Polo Awards in London in association with PoloFix
• June – The
Queen’s Cup, Guards Polo Club
• July – Polo
in the Park at The Hurlingham Club, London
• July – The
Westbury Shield at Coworth Park in association with PoloFix
• July – The
Cartier International at Guards Polo Club
• Sept– The
Quintessentially Polo Day
• Sept– The
Polo Agency Shield
Click on any of the above for more information. For associated costs
and fees please contact us directly on 0207 930 7002 or email us
at: info@thepoloagency.co.uk
Pre-Season
Party
Through its links with Cartier, The Polo Agency has long been associated
with organising the pre-Cartier polo party and has a proven formula
for successfully bringing the polo community together with commercial
sponsors. So when better to do this than at the start of the season.
The evening party is being staged at a private club in the heart
of London and will be an invitation only glamorous occasion for
players, the polo community, high net worth individuals and guests
of sponsors. It presents an early opportunity for a strictly limited
number of sponsors to showcase their products close up with maximum
discretion and allows each sponsor to entertain a number of guests
in a relaxed and informal setting.
The
Polo Agency Silver Cup
This exclusive ‘invitation only’ private polo day is being held at Coworth Park (tbc) in May at the start of the season for some 300 guests. Our very own Henry Brett,
(former Captain of the England team) will be selecting the most
exciting medium goal players for the match. Title Sponsorship includes
naming rights to the event, sponsorship of a team and 100 guest
invitations. It presents an ideal platform for a commercial partner
seeking to establish their own event rather than buy into an existing
one. In addition to the Headline Sponsorship, other category specific
sponsorship opportunities are also available.
The
Audi Polo Awards
These are the Oscars for the Polo world in the northern
hemisphere. Held in the early part of the season, this black-tie
‘not to be missed’ event is for all those involved in
the polo community and is an opportunity to meet and mix with key
people within the industry. Sponsorship of individual awards with
naming rights is on a category exclusive basis. Sponsorship of individual
awards also includes a table for ten guests and an opportunity to
showcase your brand.
Polo
in the Park
Now in its second year, Polo in the Park is the first and only major
polo tournament to be staged in Central London since 1939. Launched
in 2009 at The Hurlingham Club, one of London’s most exclusive
private members clubs, teams representing New York, London, Buenos
Aires and Moscow competed in front of sell-out audiences totalling
in excess of 25,000 spectators over the three-day event. The event
is destined to become a unique part of the polo calendar and the
opportunity exists to come in at ground level. A number of sponsorship
packages exist including that of Title Sponsor, where a long-term
partner is being sought.
The
Queen’s Cup
The Queen’s Cup is the largest European open
polo tournament in the polo calendar and held every year at Guards
Polo Club, Europe’s largest Polo Club. It is regularly attended
by Her Majesty The Queen and Prince Phillip and in 2010 The Queens’
Cup celebrates its 50th anniversary.
Played in June, this is the most significant tournament of its kind
and currently, is without a major headline sponsor. Therefore, the
rare opportunity exists for the right partner to enter at the highest
level and benefit from an established and proven event that has
boasted an audience in excess of 8000 high net worth individuals,
and is most likely to be attended by Her Majesty The Queen on Finals
day. The partnership package is considerable.
The
Westbury Shield
This is the third year of a rare event indeed. The
tournament offers sponsors an association with Royalty, at an exclusive
private polo club near London during June. You will be among a select
party of some of the world’s most influential, rich and successful
businessmen and patrons and be included in the presentation team
to the two Princes. Several partnership opportunities exist from
sponsoring the ‘Most Valuable Player’ to the Associate
Partner of the event. In 2009 the day raised in excess of £50,000
for the Princes’ Charitable Trusts, which further enhances
its standing within Royal circles.
The
Cartier International
This is the premier one-off polo event of the season,
in its 26th year and held at Guards Polo Club during the last Sunday
of July. For any sponsor wishing to gain maximum public exposure,
this is one of the key days with which to be associated. Sponsorship
of a team gives branding and PR exposure together with a significant
hospitality package. The morning game sees two teams battle it out
for the Golden Jubilee Trophy. The Prince of Wales Team is seeking
a new sponsor for the day. Having worked closely with Guards Polo
Club for the past ten years, The Polo Agency is well placed to discuss
and advise on the available sponsorship packages.
Quintessentially
Polo
First introduced in 2007 by The Polo Agency, this annual event will take place at Coworth Park (tbc) in September 2010.
Quintessentially is the global luxury lifestyle group, which assists
members to access the very best of everything, making this a unique
partnership opportunity. Guests will be drawn from Quintessentially
members, the exclusive Polo Agency database and those invited by
chosen partners.
Title Sponsorship for the commercial partner in association with
Quintessentially includes invitations for up to 100 guests, all
the usual ancillary benefits and additional publicity within and
to Quintessentially members through their website and magazine.
The
Polo Agency Shield
This new end-of-season private day
gives the selected Headline Partner the opportunity to mould an
event to meet their specific objectives. The Polo Agency will manage
all aspects of the programme and make available its considerable
resources and exclusive database. A maximum of 300 guests will be
entertained in a relaxed and stylish manner with 100 of these being
guests of the main sponsor. The all-inclusive fee for Headline Sponsorship
is available at £60k. Other opportunities exist such as Team
Sponsorship and Best Playing Pony, which provide alternative discreet
entertainment packages.
To discuss the cost of sponsorship for each of the
events please contact us on:
0207 930 7002
If you would like any further information on any of
the events please email us at:
info@thepoloagency.co.uk
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